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How To Track User Behaviour in SaaS – 6 Key Strategies
In the competitive SaaS landscape, understanding your users isn’t just nice to have—it’s essential. If you’re not tracking how your users interact with your product, you’re flying blind. Over the years, I’ve helped build and grow SaaS products from MVPs…
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AI Tech Stack – The Best Technologies For Developing AI Software
Artificial Intelligence (AI) has become the backbone of technological innovation, powering industries from healthcare to e-commerce and logistics to finance. But while much attention is given to AI’s transformative algorithms, the infrastructure enabling those algorithms often takes a backseat in…
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Easiest Ways to Add AI to Your Software (Without Breaking a Sweat)
Artificial Intelligence (AI) is everywhere today—from the voice assistants we chat with to the smart recommendations we see while shopping online. It’s not just for the Googles and Amazons of the world anymore. Businesses of all sizes are integrating AI…
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How Martech Companies Can Utilize OpenAI APIs
Discover how Martech companies use OpenAI APIs like GPT-4 and DALL·E to automate content, enhance customer interactions, and deliver smarter marketing solutions.
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What Automation Capabilities Are Crucial for Martech Companies?
In today’s marketing landscape, automation is no longer a luxury—it’s the backbone of Martech companies striving to deliver precision, scalability, and efficiency. By automating data management, personalizing customer interactions, and streamlining operations, Martech companies are empowering businesses to stay competitive.…
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The Power of Automation in Martech
The intersection of AI and automation is transforming Martech at an unprecedented pace, and this shift is garnering attention from some of the world’s leading consulting firms. For instance, I recently engaged in discussions with LEK Consulting, a global leader…
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How Top Marketing Companies Are Leveraging AI to Dominate the Game
Marketing has never been more challenging. With overwhelming data, diverse customer expectations, and growing competition, businesses struggle to create meaningful connections while delivering measurable results. Enter Artificial Intelligence (AI)—a tool that’s transforming how top companies personalize experiences, predict customer behavior,…
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AI in Martech: The Game-Changer for Modern Marketing
Let’s talk about something that’s reshaping the marketing world—Artificial Intelligence in Martech. With my 17 years of experience in SaaS and AI-driven solutions, I’ve seen firsthand how AI is transforming the way we think about marketing technology. It’s not just…
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Developing an MVP – challenges that business owners must be aware of
Building an MVP is like walking a tightrope—balancing speed, quality, and value delivery. Over the years, I’ve worked on MVPs for a wide range of companies, from small startups to Fortune 500 giants, and each project brought unique challenges. Despite…
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What is Micro SaaS? A Beginner’s Guide to Getting Started in 2025
The Micro SaaS model has gained massive momentum in the last few years, and 2025 is arguably its most fertile ground yet. Whether you’re a solo developer, a domain expert, or a tech consultant, this model offers something rare in…