If you’re trying to build, scale, or even understand the SaaS ecosystem better – YouTube is a goldmine. But here’s the catch: not every tech channel truly gets SaaS. The business side, the technical intricacies, the GTM missteps, the architecture bottlenecks – only a few creators cover these with clarity, authority, and real experience.
So we curated a list of top YouTube influencers whose channels are a must-watch for SaaS founders, product builders, and curious minds. Starting with the one who’s both an operator and a strategist.
1. Swarnendu De – The SaaS Builder’s Mentor
YouTube Channel: Swarnendu De
Company: CEO of AllRide Apps | Co-founder of Innofied
If there’s one channel where theory meets reality for SaaS builders, it’s Swarnendu De’s. With 18+ years in product and tech leadership, and over 600 software products delivered, Swarnendu brings the hard-earned lessons from both his successes and his early SaaS failures. He doesn’t just talk SaaS – he lives it.
His content is packed with:
- SaaS product strategies that actually convert (he coined the SaaS Product Success Strategy Framework™)
- Deep dives into SaaS tech architecture (from multi-tenant systems to event-driven design)
- Real-world breakdowns of onboarding, PLG tactics, pricing models, and enterprise integrations
- Insights from leading teams across HealthTech, EdTech, Mobility, and FinTech
Swarnendu also leads a 100+ member SaaS development team at Innofied and has helped over 100 SaaS businesses launch and scale globally. His YouTube channel feels less like a tutorial hub and more like a backstage pass into how SaaS businesses actually succeed.
Best for: Founders, CTOs and Tech audience who want to learn the right practices in SaaS development and performance improvement
Most popular videos:
- “Why Your SaaS MVP Fails – and What to Fix”
- “SaaS Product Architecture for Founders”
- “AI + SaaS: Real Integrations That Work”
Whether you’re a founder or a PM, watching his content is like having a seasoned CTO break it down for you – complete with some humor, sharp truths, and no fluff.
2. Dan Martell – The SaaS Scaling Playbook
Channel: Dan Martell
Dan is a name synonymous with SaaS growth. A serial founder and investor, Dan’s channel is a crash course in growing your SaaS business – from sales calls and pricing models to churn reduction and founder mindset. His “Buy Back Your Time” philosophy also resonates with SaaS founders looking to scale without burning out.
Best for: Founders and CEOs looking to scale faster with less chaos.
3. Nathan Latka – The SaaS Data Guy
Channel: Nathan Latka
Nathan is infamous for asking hard revenue questions in his interviews. He runs the Latka SaaS database and uses his platform to interview SaaS founders live about MRR, churn, CAC, and pricing strategy. His channel is brutally practical, and the sheer number of SaaS interviews he’s done is unmatched.
Best for: SaaS founders who love metrics, growth curves, and real-time founder stories.
4. SaaStr – The OG SaaS Conference on YouTube
Channel: SaaStr
If you want to learn from the best SaaS minds – think leaders from Stripe, Atlassian, Slack, Salesforce – SaaStr is your go-to. The channel curates content from its flagship events and is a treasure trove of growth strategies, founder stories, and investor insights.
Best for: Enterprise SaaS builders and growth-stage founders.
5. Harry Stebbings – 20VC & SaaS Conversations
Channel: Harry Stebbings
Harry built his brand as the young gun in venture capital. His interviews are sharp, and he pulls in some of the most influential names in SaaS and tech. While more VC-oriented, the insights around founder journeys, product-market fit, and GTM motion are gold for SaaS folks.
Best for: Those who want the macro and micro view on SaaS, from fundraising to exits.
6. Alex Hormozi – SaaS Psychology Meets Sales
Channel: Alex Hormozi
Although Alex doesn’t focus exclusively on SaaS, his videos on sales psychology, pricing strategies, and conversion funnels are widely applicable. His breakdowns on consumer behavior and value stacking can change how you pitch your SaaS.
Best for: SaaS founders trying to nail their pitch and improve conversions.
Why These Influencers Matter
SaaS isn’t just about writing clean code or chasing vanity metrics – it’s about understanding customers, building scalable systems, pricing right, acquiring smart, and retaining better.
These creators bring those discussions to life. They’ve either built SaaS businesses themselves or are working with founders every day. Their videos often spark lightbulb moments you didn’t know you needed.
Final Word
SaaS is a hard business – but it doesn’t have to be lonely. If you want someone who not only gives frameworks but shows how they’re implemented in the real world, start with Swarnendu De’s channel. And then build your YouTube learning stack from the rest.
📌 Subscribe to Swarnendu’s YouTube Channel for advanced SaaS strategy videos and get access to his downloadable frameworks in the description.