In this video, I break down why performance isn’t just about speed – it’s a retention engine, a cost saver, and a growth lever for SaaS. Drawing on real cases from Slack, Google, LinkedIn, Shopify, and Netflix, I show where the true bottlenecks hide (databases, APIs, delivery pipelines) and how small, intentional fixes – like smart indexing, caching, CDNs, and observability – translate directly into lower churn, higher conversions, and leaner infrastructure costs.

If you’re building or scaling SaaS, this is a practical playbook for turning speed into real business wins.