A practical session on route optimization for smart mobility—why it matters, how it works, and where it delivers ROI across delivery, field service, public transport, and transfers.
What we covered
- What “optimal route” really means (time windows, capacities, driver rules, traffic, weather, LEZs).
- Manual vs automated planning: where humans excel and where algorithms win.
- Core algorithms & approach (TSP/VRP, constraints, real-time vs batch optimization).
- Industry use cases: e-commerce last-mile, field service, airport transfers, school transport.
- Business impact: lower fuel & km, faster SLAs, higher driver utilization, lower CO₂.
- Build vs buy & integration: APIs, mobile apps, offline modes, territory planning.
Key takeaways
- Start small (50–60% auto-planned), then scale to 90%+ as rules mature.
- One platform + shared data beats tool sprawl; integrate with your ERP/dispatch.
- Real-time replanning handles delays, cancellations, and traffic without chaos.
- ROI shows up in costs, on-time performance, and driver satisfaction/retention.
Who should watch
Operations leads, logistics managers, mobility founders, and product/tech teams evaluating routing software or planning to integrate routing via API.
Speakers
Pascal Bubellin — Director, Alliances & International Sales, Nomadia. 25+ years in IT; expertise in field service management, routing & scheduling, GIS/SaaS.
Swarnendu De — Co-founder & Co-CEO, AllRide Apps & Innofied Solutions; author and practitioner in mobility, SaaS, and AI.

Swarnendu De
YouTube
I share my best lessons on SaaS, AI, and building products – straight from my own journey. If you’re working on a product or exploring AI, you’ll find strategies here you can apply right away.