In this video, I talk about why smart segmentation is the very first and most important step in building an AI-powered sales cadence. Instead of treating it as a simple filter, I show how enrichment tools, real-time signals, and AI classification can turn raw leads into prioritized, contextual profiles. I walk through the workflow architecture—using APIs like Clearbit, Crunchbase, and Wappalyzer, automation platforms like Make.com or n8n, and AI models like GPT—to build a scalable segmentation layer. The key point I make is that segmentation isn’t just sorting leads; it’s the foundation that makes every next step—personalization, delivery, and follow-up—smarter and more effective.