Swarnendu De

Swarnendu De

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Each week, I share actionable insights, frameworks, ideas about building SaaS and AI products, driving growth, and accelerating your career.


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  • Enterprise SaaS Onboarding – A Complete Guide
    July 7, 2025

    Enterprise SaaS Onboarding – A Complete Guide

    Enterprise Onboarding Is Where SaaS Success Is Decided If you’ve worked on enterprise SaaS long enough, you know this truth: the sales win doesn’t count until onboarding succeeds. I’ve seen…

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  • SaaS MVP Best Practices
    July 7, 2025

    SaaS MVP Best Practices

    If there’s one mistake I’ve seen too many SaaS founders repeat – it’s waiting too long to launch. They keep tweaking the UI, adding more features, debating frameworks, planning edge…

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  • SaaS Integration Strategies: How to Connect with CRMs, ERPs, and More
    July 7, 2025

    SaaS Integration Strategies: How to Connect with CRMs, ERPs, and More

    After working with over 200+ SaaS companies at Innofied, one thing has become crystal clear:A great product alone doesn’t win the market anymore—how well it integrates does. We’ve built platforms…

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  • The Rise of Vertical SaaS: Why Niche Solutions Are Winning
    July 7, 2025

    The Rise of Vertical SaaS: Why Niche Solutions Are Winning

    Back when we were building generic SaaS products that served “everyone,” it felt like the right thing to do. You’d cast a wide net, go horizontal, and try to be…

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  • Sales Cadence AI Automation Series – 6 Steps To Scale Personalized Outreach
    April 9, 2025

    Sales Cadence AI Automation Series – 6 Steps To Scale Personalized Outreach

    Sales automation isn’t a new idea. We’ve had CRMs, email sequences, and mail merges for a decade. But the old model of automation—one-size-fits-all templates, rigid drip campaigns, and disconnected tools—is…

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  • Feedback Loops & Continuous Optimization – Part 6 of 6-step Sales Cadence Automation Series
    April 9, 2025

    Feedback Loops & Continuous Optimization – Part 6 of 6-step Sales Cadence Automation Series

    You’ve done it. Over the last five parts, you’ve designed and built an end-to-end system for AI-driven sales outreach. One that segments leads with precision, validates contact data, generates personalized…

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  • Lead Scoring and Prioritization with AI – Part 5 of 6-step Sales Cadence Automation Series
    April 9, 2025

    Lead Scoring and Prioritization with AI – Part 5 of 6-step Sales Cadence Automation Series

    By now, you have a system that does everything a modern SDR team should do—automated, scalable, and human-sounding. It segments intelligently (Part 1), ensures the data is clean (Part 2),…

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  • Multi-Channel Sales Outreach Automation – Part 4 of 6-step Sales Cadence Automation Series
    April 9, 2025

    Multi-Channel Sales Outreach Automation – Part 4 of 6-step Sales Cadence Automation Series

    In Part 3, we built the engine that writes sales messaging for us—using GPT, structured prompts, enriched lead data, and automation tools like Make.com, n8n, or LangChain. We showed how…

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  • April 9, 2025

    Personalized Outreach Using GPT – Part 3 of 6-step Sales Cadence Automation Series

    In Part 1, we talked about how to intelligently segment and enrich your leads using multiple data APIs. We pulled in signals like tech stack, funding stage, job activity, and…

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  • Validating Lead Data Using APIs – Part 2 of 6-step Sales Cadence Automation Series
    April 9, 2025

    Validating Lead Data Using APIs – Part 2 of 6-step Sales Cadence Automation Series

    Welcome to the second post in our 6-part series on building a complete AI-Driven Sales Cadence Automation System—a framework we’ve used across SaaS companies, AI platforms, and service-based teams to…

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Swarnendu De

Swarnendu De

Co-founder of AllRide Apps & Innofied. Product Development Leader with extensive experience in Startups, SaaS, Technology, and AI innovation.

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