In this video, I walk through the fifth step of building an AI-powered sales cadence—scoring leads based on real engagement signals instead of guesswork. I show how to track opens, clicks, replies, and bookings across channels, and then use GPT to classify reply tone—whether it’s positive, neutral, negative, a referral, or an objection. These signals feed into a dynamic scoring engine that updates in real time and triggers next actions, like handing hot leads to sales, nurturing warm ones, or suppressing cold records. The result is a smarter, signal-driven system that prioritizes leads intelligently and eliminates wasted effort.